Customer Relations Management and Marketing

• ResPAK creates, tracks and retains vital Guest Data such as Preferences, Service Requirements, Function Booking History, Purchase History and Expenditure.
• Through ResPAK’s Marketing Module, ResPAK allows you to create specific targeted Marketing Campaigns. These campaigns enable you to focus your Marketing information to Guests with specific preferences and Function History. ResPAK enables you to identify and target specific guests with promotional information to drive repeat business.
• ResPAK enables you to track Professional Conference Organisers (PCO) and third party Sales Coordinators.
• Ratings can be allocated to Patrons based on their importance to an Establishment.
• ResPAK maintains detailed records on Corporate clients.
• Patrons are tracked based on their visit status, allowing staff to quickly identify regular customers and their specific requirements.