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- ResPAK
defines Patrons by their Number of Visits, Expenditure, Occasion, Market
Segment, Preference Selection, Birth Date, Anniversary Date, Referral,
Postcode, Telephone Number - all necessary information for effective
promotions.
- ResPAK
enables a special Rating to be allocated to Patrons based upon their
importance to the organisation.
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ResPAK
provides Club Membership categories for Marketing and Loyalty Reward
Programs.
- ResPAK
monitors VIP, Regular, Repeat and First Visit Patrons.
- ResPAK
provides an analysis of the number of Patrons from each Referral Source.
- ResPAK
enables Marketing to be conducted via - Tele-marketing, Mail Merge,
Email or SMS (Mobile Telephone). Files can also be saved for integration
with other software programs.
- ResPAK
automatically updates a Patrons Profile when Marketing is conducted.
- ResPAK
provides an analysis of the effectiveness of specific promotions.
- ResPAK
tracks the dining history of a Patron together with a detailed Patron
Profile
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